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Growing Bowls Club Membership

Now that most of the autumn renovation work is completed on the green and the winter green maintenance program is well underway I want to take a week away from agronomic issues and focus more clearly on how your club is doing. Of course if there are any pressing, green related issues, we can continue to discuss these through the usual channels.

So over the course of the next few days I will publish a series of articles on Bowling Club Membership Retention and Growth. These will look at the following subject areas:

  1. The Importance of Member Loyalty (today)
  2. Where are you with Member Loyalty?
  3. Understanding your Target Audience and their needs.
  4. Fulfilling audience expectations
  5. Delivering exceptional service to your members.
  6. Perpetuating your club’s vision through training.

These articles are extracts from my forthcoming eBook, titled as you might have guessed Bowling Club Membership Retention and Growth, which will be available here from 14th November 2011 onwards.  This builds upon the concepts of the “customer” or club “user” as discussed in Bowling Club Survival and Turnaround.

So to start off the week I want to take a brief look at Member Loyalty. I hope you enjoy these articles and get some positive outcomes for your club from them.

Member Loyalty

Customer loyalty is the single most important element to retain within any business relationship and readers of Bowling Club Survival and Turnaround will know that the single most effective strategy for any bowling club that’s serious about survival is to start thinking and behaving a lot more like a business.

So, as in any other business your bowling club will derive a lot of positive benefit from a well established and loyal member base.

In business and increasingly in bowling clubs, large proportions of the available budget (or other resources) are allocated to Read more

What does our bowls club look like Now?

Having a clear picture of your club’s current standing is essential before you can even start to thnk about the future.

Without this picture of the situation as it is Now, you can’t possibly decide where you are going in the future.

The winter months are a good time to be gathering this information, deciding on a vision for the future and developing plans for getting there.

When writing this up, think in terms of of finance, popularity, future costs and income, offers in the pipeline, projects coming up, green condition and maintenance requirements, clubhouse fabric condition and maintenance and upgrading requirements, rentals, rates, subscriptions, insurances, advertising and marketing, event hosting and event planning and membership growth and retention.

Once you have this snapshot its easy to move on to planning the future. Tomorrow we will look at that more closely.

Get the eBook here

Racing to the Bottom

Don't join the race to the bottom at your club

This morning I had to take my old jeep for its MOT.

We live in the countryside in upland Perthshire and it’s about a 10 mile drive to the garage in the nearest town, which in its heyday was a thriving market town and more recently a busy tourist destination.

Incidentally the town had two bowling clubs until recently, but sadly the public, council operated green has now closed.

This is in keeping with the town’s fortunes generally.

The arrangement was for my wife to pick me up from the garage, but somehow we got our wires crossed and I was left with enough time to have a coffee from the local shop and a leisurely walk through the town.

Its funny but when you’re driving you don’t see the finer details or get a feel for what’s really going on in a place.

The site I saw was quite a sorry one; I counted Read more

How are we going to get there?

The last two articles have looked at the Now and the Where of planning for the future.

Now that we have created a vision for the club, How will we reach our goals?

This is where you need a plan and as detailed in Bowling Club Survival and turnaround and fleshed out further in Bowling Club Membership, retention and growth I advise clubs to adopt the One Page Planning model.

This makes sure that every project required to achieve your vision of the future for your club is broken down into appropriately sized actions and that these are achievable, time-bound and identify who is responsible for their completion.

This is the fastest and surest way to success for your club.

To get started on your vision for the future download my Manifesto for a Thriving Bowling Club TODAY!.

The Future of Lawn Bowls

Bowling Club Survival and TurnaroundThe future of the game of bowls as we know it has never been in a more precarious position; whether there are too many clubs or too few bowlers is immaterial and we need to avoid being sidetracked by these issues.

Instead, we should be looking at the long term future of the game and decide now what needs to be done to secure that future.

We also have to be brave and avoid being too nostalgic for the golden years gone by; the future will probably look a lot different from the past.

In my eBook Bowling Club Survival and Turnaround I lay out a detailed formula to help any bowling club turn around its fortunes.

You can find out more about this eBook here.