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Junior Jack Attack

Further to my recent post about the success being experienced by Bowls Victoria in recruiting members from the junior to 30 year old age bracket, here is a video that shows one way in which this success is nurtured. Can this be used to good effect in the UK?…of course it can, and all year round into the bargain.

Have a look at the Bowls Victoria website for more great ideas like this from a very forward looking and pro-active Bowls Association

Boom Time in Bowling

Boom time in bowls participation.

Bowls Central, although very popular now in relation to when I started the site 5 years ago, is still what could be termed a “niche” website. The audience for a site like Bowls Central is never going to be easy to find online. Due to this fact, I now spend a lot of time promoting the site on social media such as Twitter to get the site in front of new readers.

To monitor the success (or otherwise) of these campaigns I use software that allows me to see how many people interact with the messages I put out there. When I tweet about an article on bowls central I can usually be sure of between 5 and 10 people clicking through to read the article, some of whom might become regular readers or maybe even join as a free member of Bowls Central which gives them full access to nearly 300 articles on the site.

I also monitor the news being released about lawn bowls and sometimes tweet links to articles that I think my Twitter followers might like.

Imagine my surprise then when Read more

bowls

How to save bowls clubs and grow the game

How to save bowls clubs and grow the game by changing the role of our bowls clubs in our communities. Although it seems futile to think we can make a drastic change to the way things are in many bowls clubs, I know that many clubs are overlooking or possibly ignoring golden opportunities on their doorstep.

Read more

tis’ the Season to be Frugal.

Now that the green is closed for winter (but not forgotten I hope!), thoughts inevitably turn to the condition of the club itself.

How is your club doing?

How are the membership numbers looking?

How can we get people in to spend some money in the winter months?

I’m a bit of a Twitter enthusiast and I find that it’s a good barometer for seeing how things are going in the bowling world, even though only a tiny percentage of clubs seem to be using it so far. Same goes for facebook; not many clubs using it for club communications and/or marketing.

Yesterday on Twitter I saw this tweet:

membership fees

That seems like a terribly good deal. Membership for a whole year for just £20 or £40?

But is it a terribly good deal for clubs to be giving away membership for such low fees? Let’s speculate that an imaginary club with similar fees to this one has 50 Ladies and 80 Gentlemen members. That’s a total membership income of just £4200 for the year. Now I know that I’m dreaming here because a high percentage of clubs have far fewer members than that, but even allowing me my poetic license this is barely enough to cover the costs of maintaining the green and having the lights on in the clubhouse of an evening. Of course there are other income streams, like the bar and social events but many clubs are in borderline survival mode.

Rethinking the Role of Your Club

I know the pressure is on to keep membership fees low and I know that many members view these fees as if they are for the summer only. I also know that members have to bear additional costs to participate in the sport such as petrol, equipment, competition fees etc, so I’m not advocating any drastic increases to membership fees.

So what does that leave? It leaves the fundamental way in which we think about our club’s role in the community. Is it the damp, cold place that the old fuddy duddies go to in the summer, to be avoided at all costs, or is it a vibrant, bright hub of the community where the members will welcome you to participate in their sport or even bring your own interests along to share with others?  Is it a place that seems off limits to me as a non-member or that seems to be closed up all winter long, or is it a magnet for locals, who relish the warm and buzzing atmosphere in the dark, damp days of the closed season?

Survival

At this time of year many clubs slip routinely into survival mode. Put the green to bed, batten down the hatches, set the radiators to “snowflake”, cross fingers and hope all the members come back next year.

It doesn’t have to be like that.

Let me know how things are going at your club.Meantime I’ve popped two of our most popular winter reads into a special offer so that hopefully clubs can make a start on getting the ball rolling on change.

Survival and MEMBERSHIP

 

Get them now and start the march to abundance for your bowls club this winter.

Survival Membership eBook Combo
Survival Membership eBook Combo
BOWLING CLUB MEMBERSHIP How do you increase club membership numbers in a time of economic turmoil? How do you retain members when there is a natural decline in bowling participation? This eBook sets out a plan for transforming any bowls club into the central hub of its community. BOWLING CLUB SURVIVAL In this ebook we take you through a groundbreaking, step by step blueprint to save your struggling bowling club and reveal the 7 key steps that you can start taking immediately to start making a serious go of your club. SPECIAL OFFER PRICE FOR LIMITIED TIME
Price: £19.94
Price: £15.97

 

Bowled Over

Historic England have published a new, lavishly illustrated book by bowls historian Hugh Hornby that is the first study of its kind. The book explores the history and architecture of some of the UK’s oldest bowling pavilions.

This fascinating book chronicles the the game over the centuries and looks at the emergence of the different codes that are followed around the UK.

More photos in this BBC article

Get the book here:

Bowls Club Survival and Turnaround

Bowling Club Survival and Turnaround

Our eBook Bowling Club Survival and Turnaround is now available.

In this much awaited text John breaks down the process of saving your bowling club from financial trouble and moving on to great success into 7 clear steps:

  1. How to stem the flow of cash out of your club starting today and how to prime a pump that will see more cash flowing into your club effortlessly.
  2. The remarkable 10 Minute MBA or how to build a business model that works for your club.
  3. An amazingly simple but powerful formula that will ensure your club stands head and shoulders above all of your competition.
  4. In a revolutionary take on the Marketing of your rejuventated club we turn the commonly accepted view and perceived “wisdom about Marketing firmly on its head! In this remarkable section we demonstrate  “paint by numbers instructions for achieving all of the members you want with a vastly reduced Marketing budget.
  5. Step 5 provides what can only be described as ABC style instructions and guidance to turn your club into a smooth, efficient and profitable machine.
  6. In step 6 you’ll discover a  remarkable system for adding 20-30% of your current income straight onto your bottom line profit!by dealing with waste in your club.
  7. “Step 7 is essentially a method for bringing all of the previous steps together into an automatic club improvement system. Even after you’ve applied the first 6 steps and have a thriving, profitable club; this step pretty much guarantees that even a very efficient club will improve bottom line performance by at least 10% every 3 months

The ebook is available now just click here

Club Turnaround- out of sight out of mind

Summertime and the Living is Easy

At this point in the season, when the club is buzzing with life and the match secretary is running around like a decapitated chicken, the bar is busy and there is a general air of optimism…it is easy to overlook the longer term planning needed for club survival and turnaround.

One of the main action points from the Club Success Manifesto was to:

Define your club’s unique position in your community

 

…there can be no better time to get started on this. If you were a prospective club user or customer or member what would you rather see? A buzzing hive of activity and sociability now, or an empty, poorly heated clubhouse with very little sign of life in the dead of winter?

If your club is struggling, if survival over the coming 5 years isn’t assured, you can’t afford to not be doing this; introducing your club to the wider community and making sure you start the transformation of your club’s fortunes through the softer, people focussed actions, long before you do the easy stuff with trowel and paint brush!

The Manifesto is still available for free here.

Premiership Thinking for a Successful Bowls Club

We can learn a lot from the Premiership’s problems

A BBC2 program “Lord Sugar Tackles Football”, exposed the failures in the English Football Premiership. In a nutshell the program argued that although the creation of the super league of top clubs had resulted in the generation of vast sums of money for football, the overall result has been to create a mountain of debt and indebtedness.

Lord Sugar’s conclusion was that something had to be done about player salaries to stop the rot and that the Premiership should allow one or two high profile clubs to go under to illustrate the dire nature of the situation to the Saturday afternoon faithful, who, after all, actually supply the vast sums of cash being dished out to the top talent.

What on earth has this got to do with your bowling club?

Well although not directly linked (unless of course a Premiership failure would free up some punters to come along to your club next Saturday!) the action required to start the turn around of the premiership’s fortunes is very much the same as that required to turnaround bowling clubs.

Now I know that there aren’t any bowlers, professional or otherwise earning £20,000 a week, but Read more

Bowls Club Survival-are you ready yet?

Yesterday we looked at one of the biggest barriers to a successful bowling club turnaround: procrastination;

Ok so it’s hard to get yourself motivated and started and ready sometimes, but there comes a time when you really do have to stop “getting ready”. Some people are even now getting ready to…”get ready”.

One of the biggest excuses I hear from bowling clubs is that they must have This content is for members only.