Now that most of the autumn renovation work is completed on the green and the winter green maintenance program is well underway I want to take a week away from agronomic issues and focus more clearly on how your club is doing. Of course if there are any pressing, green related issues, we can continue to discuss these through the usual channels.

So over the course of the next few days I will publish a series of articles on Bowling Club Membership Retention and Growth. These will look at the following subject areas:

1. The Importance of Member Loyalty (today)
2. Where are you with Member Loyalty?
3. Understanding your Target Audience and their needs.
4. Fulfilling audience expectations
5. Delivering exceptional service to your members.
6. Perpetuating your club’s vision through training.

These articles are extracts from my forthcoming eBook, titled as you might have guessed Bowling Club Membership Retention and Growth, which will be available here from 14^th November 2011 onwards.  This builds upon the concepts of the “customer” or club “user” as discussed in Bowling Club Survival and Turnaround.

So to start off the week I want to take a brief look at Member Loyalty. I hope you enjoy these articles and get some positive outcomes for your club from them.

Member Loyalty

Customer loyalty is the single most important element to retain within any business relationship and readers of Bowling Club Survival and Turnaround will know that the single most effective strategy for any bowling club that’s serious about survival is to start thinking and behaving a lot more like a business.

So, as in any other business your bowling club will derive a lot of positive benefit from a well established and loyal member base.

In business and increasingly in bowling clubs, large proportions of the available budget (or other resources) are allocated to Read more