Bowls Central, although very popular now in relation to when I started the site 5 years ago, is still what could be termed a “niche” website. The audience for a site like Bowls Central is never going to be easy to find online. Due to this fact, I now spend a lot of time promoting the site on social media such as Twitter to get the site in front of new readers.

To monitor the success (or otherwise) of these campaigns I use software that allows me to see how many people interact with the messages I put out there. When I tweet about an article on bowls central I can usually be sure of between 5 and 10 people clicking through to read the article, some of whom might become regular readers or maybe even join as a free member of Bowls Central which gives them full access to nearly 300 articles on the site.

I also monitor the news being released about lawn bowls and sometimes tweet links to articles that I think my Twitter followers might like.

Imagine my surprise then when I tweeted a link to the following article and no one looked at it:

http://www.starweekly.com.au/news/boom-times-in-bowling/

Quite an amazing article on bowls participation levels in Victoria, Australia. Bowls Victoria has 850 registered members under the age of 20 on its books for the 2015-16 season and another 1200 members aged 20 to 30. Read the full article by clicking the picture above.

Now a Question for you:

Is this story all about the weather or is Bowls Victoria doing something special that we could all copy here?

Let me know in the comments area below: