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Bowls Club Survival-are you ready yet?

Yesterday we looked at one of the biggest barriers to a successful bowling club turnaround: procrastination;

Ok so it’s hard to get yourself motivated and started and ready sometimes, but there comes a time when you really do have to stop “getting ready”. Some people are even now getting ready to…”get ready”.

One of the biggest excuses I hear from bowling clubs is that they must have someone with proper qualifications behind them before they can tackle the turnaround of their “business” properly; and a whole lot of them think they need some guru with an MBA.

Now, the MBA or Master of Business Administration is a very useful degree and a lot of people spend a lot of time and a lot of money getting one and I admire those who do; but you know what? A lot of time and money spent studying what is essentially a very simple subject does not automatically make good business people.

I have created my own MBA program to help club committees get to grips with what they need to know about turning around their bowling club (business) in 10 minutes flat. I have imaginatively called this, (pause for fanfare and drum roll):

The 10 Minute MBA

My 10 Minute MBA is obviously a very short version of the original, but once it’s in your head, its in there forever and you can apply it to any business situation to get straight to what is important.

My 10 Minute MBA is essentially a diagram or a method for structuring your approach to club business and the actions you take within it everyday to make sure you are:

  1. always sure of what you should be doing and what your club is all about
  2. confident that you have covered everything you need to do
  3. certain that you are spending the right amount of money on the right things
  4. positive that you are reaching your intended audience with the “right” message
  5. delivering an experience that wows your customers, user groups and/or members
  6. making money

My 10 Minute MBA helps you to:

  1. define your club’s future business goals exactly
  2. tell your members, customers and prospects about your offer in the most effective and efficient manner possible
  3. Deliver your offering to the market in the smoothest, most profitable and most integrated way
  4. Develop and retain the very best staff and volunteers who ooze your club’s philosophy from every pore
  5. Innovate in a way that will leave your competition in a pool of sweat.

Is it expensive? It makes up one section out of 7 in my eBook Bowling Club Survival and Turnaround and at the moment you can pick up your copy for under £20!

How long will it take to learn it? Well there is a clue in the title; if you can’t work it out from there it maybe isn’t for you at this moment.

I do hope you can make the sacrifice in money and time to get your 10 Minute MBA. I promise it will accelerate your club turnaround and cast a whole new light on running your club as a long term successful business.

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2 comments

  1. Ross Thompson says:

    John: This is the first time I have encountered your marketing and I have to say I think it more than just essential – it should be compulsory.
    I am a journalist / veteran bowls writer who believes in communication yet my club has a President who thinks computers and email are “new fangled rubbish” and trying to get stories in the media is a waste of time.
    Even today – the first day of the Pennant season and virtually no-one knows who is playing in what team because we are travelling with only weekend bowls
    so there is no reason to go to the club during the week except to drink or play the pokies (not very many do).
    In writing my recently-published book Life & Soul of Bowls Downunder, I visited more than 50 bowls clubs around Australia and I was amazed at some of the ingenious ways clubs have found to keep in touch with, and encourage, their members.
    After haranguing our committee (Benowa Bowls Club) they wrote and told me I was appointed as “media consultant” despite the fact, the constitution has provision for a “Publicity Officer” – as you will know, a totally different role.
    I hope your advice covers the issue of communication, the sport needs that badly.
    Kindest regards
    Ross Thompson

    • John Quinn says:

      Thanks Ross

      Good to hear from you and good luck with your new post.

      The problems and attitudes you describe will be familiar to many of our readers.

      If I can be of any help then please let me know.

      Regards

      John

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