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Club Turnaround Basics No.1-Wife Swapping

As leader or representative of your club this weekend why not make it your duty to track down and speak to the leader of another society or club in your town/village/vicinity; say the president of the Ramblers Club for example and follow this 5 step plan:

  1. Invite the group/club to hold their next meeting at your clubhouse.
  2. Present the President/Leader with a “Try Bowls Free” voucher (home made or even virtual) for every member.
  3. Ask if they will reciprocate with a “Try Rambling Free” voucher for your members.
  4. Ask if they would like to take advantage of the great atmosphere and hospitality at your club for their next event/end of walk refreshment as your special guests.
  5. Ask if they would like to do a reciprocal wife/husband swap: don’t worry, there’s no car keys involved; I just mean next time they are on a Ramble, why don’t all of the Ladies from your club go on the ramble with their ladies whilst your men play bowls with theirs? Next time ladies bowl while men ramble?

At your next club meeting; report the outcome of this meeting and suggest that someone else does the same with another local group asap.

This is the kind of very simple strategy that can really start to make a big difference to your club and community.

Bowling Club Survival and Turnaround
Bowling Club Survival and Turnaround
In this ebook we take you through a groundbreaking, step by step blueprint to save your struggling bowling club and reveal the 7 key steps that you can start taking immediately to start making a serious go of your club. more details
Price: £9.97

Bowls Club Membership – retention and growth released!

Membership CoverJohn’s new eBook Bowling Club Membership – retention and growth is now available for purchase here.

In this ground-breaking ebook John focusses solely on membership issues, detailing a comprehensive plan for growing your club’s membership and retaining a healthy membership level for the long term.

In this eBook John looks more closely at the subject that he first raised in Bowling Club Survival and Turnaround and this book can be regarded as a partner volume to the previous eBook, as it digs deeper into the vital area of getting people through the door of your club and keeping them coming back for more, over the long term.

Right now, this is the definitive guide on re-building your club’s membership base and building a successful club for the future.

Inside your copy of Bowling Club Membership – retention and growth, you’ll discover:

  1. How to build member loyalty and how to install systems to perpetuate this.
  2. How to re-think the role your club plays in the local community and a new way to think about what constitutes a “member”.
  3. A remarkable chapter detailing a powerful method of finding new members for your club that uses tools you have at your fingertips  (and it isn’t the internet or anything computerised!)
  4. An amazingly simple but powerful formula that will ensure your club stands head and shoulders above all of your competition when it comes to excellent service.
  5.  How to build an automatic club improvement system.

So as you can see, Bowling Club Membership – retention and growth, is set to be a very important resource for Bowling Clubs everywhere, but what we’ve told you so far really is just scratching the surface. The book is also packed with actual tools you can use to achieve the remarkable changes previously outlined.

 

A Bright Future for Bowls Clubs

Not an often heard statement I think you will agree.

However, I truly believe that there is such a future for bowling clubs if they take action quickly and positively to create such a future for themselves.

To do this, I think clubs will have to take a series of bold, yet very achievable steps to turn their fortunes around and then quickly build on that success to create a long term strategy that looks quite a bit different from the way things are today.

In my Free Manifesto for a Successful Bowling Club I have laid out some of my thoughts on how this can be approached.

Of course every club is different (thank goodness) and some of what I advise will be easier for some than it is for others to implement.

Anyway, the Manifesto is there for free if you’d like to see what I think on this subject.

If you agree, then please look out for my  eBook: Bowling Club Survival and Turnaround as in there I detail a concise and logical strategy that can be adapted for any club to:

  1. Stop the rot and save your club
  2. Design and Implement a solid strategy for achieving a vibrant, popular club in the days and years to come.

As usual, if you have any questions, suggestions, tips or comments please feel free to contribute here.

Fulfilling your audience’s expectations.

The process of bowling club turnaround is divided into 7 key steps, one of which is to identify your club’s Sustainable Competitive Advantage (SCA), as explained and illustrated in detail in Bowling Club Survival and Turnaround.

Once you have a clearly defined SCA it is this that informs all of your publicity and marketing to the user groups and individuals you hope to attract as the loyal members and customers of the future.

This Marketing activity, which should be perpetual and which needn’t cost the club much in the way of hard cash, can be thought of as “promises” being made to prospective club users.

As an aside, if you are throwing real money at advertising, promotion and publicity…please stop unless you can produce documented evidence that proves that it pays for itself in new revenue every time. Please see Bowling Club Survival and Turnaround for help with this.

So, back to promises…

If you consider your marketing as promises made, then you’d better make sure you can live up to these, because nothing disappoints more than an experience that under-delivers on your expectations.

Being good at marketing is one thing, but being good at delivering, at shipping, at getting things done well and on time every time is where you can excel at fulfilling the expectations of your newly identified audience.

This comes down to your Business Strategy and although that sounds boring and maybe even unnecessary for a bowling club you can only skip this if you are already doing very well and don’t actually need help in turning your club around, or getting more members through the door or making more revenue per visitor, in which case you probably won’t have read down this far anyway!

Business strategy at first glance looks like one of those crazy, mixed up subjects that is never ending and impossible to get your head around completely…but it comes down to just one Read more

Delivering exceptional service

Yesterday we looked at how your club might be organised in order to fulfil the expectations of its target audience and we boiled that down to a very distinct goal that any club would do well to work towards:

Deliver a little bit more than you promised!

We then went on to look at how this might be achieved consistently. We discussed how the seemingly endless task of business strategy development could be boiled down to its essence, making it a lot more tangible and do-able in the process.

Business strategy for me is about three things; three mini strategies if you like and these are people, finance and innovation.

Today, I wanted to briefly fill out these 3 bullet points to give you a clearer picture of how you can use them to your advantage and guarantee that your club members, user groups, customers or what have you, will always Read more