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Bowls Club Survival and Turnaround

Bowling Club Survival and Turnaround

Our eBook Bowling Club Survival and Turnaround is now available.

In this much awaited text John breaks down the process of saving your bowling club from financial trouble and moving on to great success into 7 clear steps:

  1. How to stem the flow of cash out of your club starting today and how to prime a pump that will see more cash flowing into your club effortlessly.
  2. The remarkable 10 Minute MBA or how to build a business model that works for your club.
  3. An amazingly simple but powerful formula that will ensure your club stands head and shoulders above all of your competition.
  4. In a revolutionary take on the Marketing of your rejuventated club we turn the commonly accepted view and perceived “wisdom about Marketing firmly on its head! In this remarkable section we demonstrate  “paint by numbers instructions for achieving all of the members you want with a vastly reduced Marketing budget.
  5. Step 5 provides what can only be described as ABC style instructions and guidance to turn your club into a smooth, efficient and profitable machine.
  6. In step 6 you’ll discover a  remarkable system for adding 20-30% of your current income straight onto your bottom line profit!by dealing with waste in your club.
  7. “Step 7 is essentially a method for bringing all of the previous steps together into an automatic club improvement system. Even after you’ve applied the first 6 steps and have a thriving, profitable club; this step pretty much guarantees that even a very efficient club will improve bottom line performance by at least 10% every 3 months

The ebook is available now just click here

Survival of the Fittest

Delivering excellence and applying strict financial control will be key to the survival hopes of many clubs
Delivering excellence and applying strict financial control will be key to the survival hopes of many clubs

There has been a lot of speculation of late about the decline in bowling memberships and the subsequent impact on individual clubs and their chances of survival.

Its true that bowling club membership is on a sharp decline and that many clubs will suffer or close as a result of this. After speaking to many clubs across Scotland it is clear that the ones that will survive and prosper will exhibit two very clear qualities:

  1. They will exceed their members and prospective members expectations for quality.
  2. They will squeeze every last bit of value from every pound spent by applying strict cost control .

Since the green is the biggest cost centre at any bowling club and of course one of the biggest assets (we think there is a bigger one and you can read about here), without which there would be no club, we talk a lot on this site about getting the greenkeeping right. However there are many other aspects of club management where you can make changes to improve your club’s finances and future prospects.

Club Optimisation is the process of evaluating every aspect of your management processes and making small incremental changes and measuring the results. When a change brings a benefit, try tweaking it again.

Some aspects of your operation you might want to start thinking about are as follows:This content is for members only.

Bowls Club Survival-Action not Words required

 

Last year John Woodcock, MP for Barrow-in-Furness has raised a Bill in Parliament to try to prevent bowling greens from being too easily sold off to developers.

The current planning laws say that amenity areas like bowling greens should not be zoned for building development if they are being used by a significantly sized group of people.

However, John Woodcock’s Bill aims to provide the facility to tighten these laws to make sure that all reasonable steps are taken to preserve the green; only allowing sale to developers as a last resort. This would include provision to offer greens to user groups first at market rates.

In a radio discussion about the bill there was also an interview with Read more

Don’t Ignore Your Greatest Assets

Your greatest assets?
Your greatest assets?

When asked to name their club’s greatest asset, most club members will without hesitation say “the green”.

As a green maintenance company you wouldn’t expect us to put up much of an argument against that now would you?

Well, of course the green is of major importance to all clubs, but when your club starts to take a more business focused view on management as described in Read more

Barriers to Club Survival and Turnaround

When thinking about turning your club’s fortunes around it is easy to get sidetracked by barriers; and even easier to think that all barriers are the same.

However, if you look closely at the barriers to starting the process of recovery, there are different varieties; on a basic level some of these barriers are “problems” and some are “constraints”.

Here are a few Problems:

  1. We don’t have any money to spend on marketing
  2. Our facilities are a bit tired looking
  3. The heating doesn’t work very well
  4. Our bar license doesn’t allow for that type of business

and here are a few Constraints:

  1. There is a lack of interest in bowling
  2. Its winter and nobody wants to know about bowling
  3. We can’t get enough junior members
  4. Our bowling membership is declining year on year

Have a look over them; you will notice that you normally can’t do much about constraints, but you can usually resolve problems.

So…stop worrying about the constraints; work around them.

Start dealing with the top 3 problems which are holding you back today. Going back to our problems above:

We don’t have any money to spend on marketing

Your target market is known to you: get out and talk to them…its FREE

Our facilities are a bit tired looking

Hold a paint and barbeque afternoon next Sunday for members

The heating doesn’t work very well

Find a local engineer (member) and do a deal…or use the warmer rooms to start with.

Our bar license doesn’t allow for that type of business

Create a new category of membership for your new target markets or re-negotiate the license.

Above all get working on something…decide what the top 3 barriers (problems) are and get working on them.

Bowling Club Survival and Turnaround
Bowling Club Survival and Turnaround
In this ebook we take you through a groundbreaking, step by step blueprint to save your struggling bowling club and reveal the 7 key steps that you can start taking immediately to start making a serious go of your club. more details
Price: £9.97

Take a Business View for Club Success

image021Committees are difficult structures with which to run a business, but there can be no doubt in any bowling club official’s mind that the only way for clubs to survive and prosper in the future will be for them to be managed as proper businesses.

In the trying times we find ourselves in, both in relation to the falling uptake of the sport and the general financial climate in the country, the commitment to this approach could quite possibly be the only deciding factor between success and failure for many clubs.

Although the traditional committee structure employed by most clubs can make it difficult to consistently apply the strategic approach needed for long term business growth and improvement, this can be eased by the introduction of Read more

Understanding your target audience

Today I would like to introduce the concept of “a target audience”

I deal with this comprehensively in Bowling Club Survival and Turnaround and it takes a view that the successful bowling clubs of the future will look quite a bit different to the ones we are familiar with today.

The essence of this is that not all of your club’s revenue will come from bowlers and that you will need to set your sights on a much wider range of “customers” within your local community if your club is to thrive.

This is why I have repeatedly used the terms Member, Customer and User; to try to differentiate between the traditional bowling club member and the future mix of customers a club (the word “customer” of course emphasising the need for clubs to think like businesses) will require to focus on if it is to attract and sustain sufficient foot-fall to thrive in the future.

Of course, people won’t be conveniently Read more

Achieving Excellence on a Budget

There can be little doubt that the green is one of the most important assets of any bowling club. It would seem obvious therefore that this is where the pursuit of excellence should begin for any club.  What is not so obvious, however is that the green is also where the greatest  savings can be made. It’s all about working smarter and not blindly following greenkeeping traditions that have prevailed in bowling for decades and which don’t always add value to the club or improve the green. Please browse this site to find out how you can optimise your green maintenance and ensure you are getting the best value for your budget.

Bowls Club Survival and Turnaround

eBook details: Bowling Club Survival and Turnaround.

The book is split into 7 sections as follows

  1. How to stem the flow of cash out of your club starting today and how to prime a pump that will see more cash flowing into your club effortlessly.
  2. The remarkable 10 Minute MBA or how to build a business model that works for your club.
  3. An amazingly simple but powerful formula that will ensure your club stands head and shoulders above all of your competition.
  4. In a revolutionary take on the Marketing of your rejuvenated club we turn the commonly accepted view and perceived “wisdom” about Marketing firmly on its head! In this remarkable section we demonstrate  “paint by numbers” instructions for achieving all of the members you want with a vastly reduced Marketing budget.
  5. Step 5 provides what can only be described as ABC style instructions and guidance to turn your club into a smooth, efficient and profitable machine.
  6. In step 6 you’ll discover a remarkable system for adding 20-30% of your current income straight onto your bottom line profit!…by dealing with waste in your club.
  7. “Step 7 is essentially a method for bringing all of the previous steps together into an automatic club improvement system. Even after you’ve applied the first 6 steps and have a thriving, profitable club; this step pretty much guarantees that even a very efficient club will improve bottom line performance by at least 10% every 3 months”.

Available now here.

Bowling Club Turnaround- the 5 Actions you MUST Take now! FREE REPORT

Bowls TurnaroundFirst it was a double dip and now it seems that the UK is on for a Triple Dip recession! With all this doom and gloom around, its no wonder that many bowling clubs are like rabbits caught in the headlights.

It seems like there is nothing we can do to ensure the survival  of our bowling clubs never mind actually increasing revenue and building a successful, thriving club for the future.

Well, its easy to get caught up in the misery of it all, especially when you look out of the window and see grey skies and rain. Then the news comes on and its all flood warnings and danger triangles! Long summer evenings on the green seem like a universe away!

However, this is exactly the time when you have time on your hands to get your bowling club set up for a bright future.

Ignore the news and just take these 5 easy steps to turning your club around for the long term. I’ve written a new report detailing the 5 most important steps you Must take now to make sure your club is one of the lucky ones. There’s actually no luck involved, its just a matter of employing the right actions at the right time to set your club up for future success that many dismiss as impossible.

Download your FREE report NOW!