Being able to discern your club’s position with regards to its member loyalty ratio can appear rather tricky if not virtually impossible sometimes. When your member or customer base is made up of disparate groups with differing interests and priorities, which of course it should be, it can be difficult to keep track of how well you are doing overall.
This, unfortunately puts a lot of clubs off trying to find out how they are doing in the eyes of their customers and they only realise things aren’t going well when its too late to do anything about it.
However, thankfully there are some tried and tested methods that can be used to achieve this goal.
Working it out
Being able to retain a loyal member base has obvious benefits and understanding member sentiment is pivotal to achieving this loyalty factor.
Taking the time to focus on understanding the level of each member’s loyalty is both prudent and beneficial to the long term health of your club. Once you have a feel for this, the club management can then take the necessary action to try to prevent potentially loyal customers from just being casual visitors.
Here are the top 4 things to seriously consider in trying to understand the club’s position within theThis content is for members only.