There has been a lot of speculation of late about the decline in bowling memberships and the subsequent impact on individual clubs and their chances of survival.
Its true that bowling club membership is on a sharp decline and that many clubs will suffer or close as a result of this. After speaking to many clubs across Scotland it is clear that the ones that will survive and prosper will exhibit two very clear qualities:
- They will exceed their members and prospective members expectations for quality.
- They will squeeze every last bit of value from every pound spent by applying strict cost control .
Since the green is the biggest cost centre at any bowling club and of course one of the biggest assets (we think there is a bigger one and you can read about here), without which there would be no club, we talk a lot on this site about getting the greenkeeping right. However there are many other aspects of club management where you can make changes to improve your club’s finances and future prospects.
Club Optimisation is the process of evaluating every aspect of your management processes and making small incremental changes and measuring the results. When a change brings a benefit, try tweaking it again.
Some aspects of your operation you might want to start thinking about are as follows:This content is for members only.