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Where are we going as a bowls club?

Gathering the information to get a clear idea of how your club us doing now is the first step in this process and we looked at that yesterday.

Now that you are armed with that snapshot, how do you develop a vision for the future that everyone can contribute to and be happy with?

Again it comes down to taking the club apart on paper and defining how each piece will look when the new vision is realised. So for example you might want to focus on the game itself and decide that there needs to be a greater effort to move towards a performance bowling green; you might want to increase membership or widen your club’s customer base to boost the club’s finances and long term success prospects.

Whatever your long term goals and vision for the club, the final part of the puzzle is to create a plan to help you achieve your goals and I look at that in more detail here.

Bowling Club Survival and Turnaround
Bowling Club Survival and Turnaround
In this ebook we take you through a groundbreaking, step by step blueprint to save your struggling bowling club and reveal the 7 key steps that you can start taking immediately to start making a serious go of your club. more details
Price: £9.97

What are the long term benefits of your club becoming a focal point for the local community?

Quite simply, the benefits are wide and far reaching. Just being the focus of community activities will bring your club an extraordinary amount of exposure from within and out-with your local area which all leads to free advertising for the facilities, products and services you sell to not just bowling members but a wide range of other people and groups.

Generous gestures such as offering free use of your clubhouse for a multitude of uses in the winter months bring financial and publicity benefits.

Imagine if every other week your club appeared in or was mentioned in an article in the local paper detailing a local event or group’s activities and every time it happens it ends with “and thank you to the bowling club for providing their facilities and support to our event”.

The FREE bowling club success Manifesto is still available here.

Bowling Club Membership retention and growth
Bowling Club Membership retention and growth
How do you increase club membership numbers in a time of economic turmoil? How do you retain members when there is a natural decline in bowling participation? This eBook sets out a plan for transforming any bowls club into the central hub of its community. FREE download for Academy Members more details
Price: £9.97

What can your club do for free for the local community?

This week I will again be looking at some club turnaround focussed issues.

I’m going to kick off with a look at what your club can do for the local community without charging!

The readers and members of this site represent the tip of a large pyramid of bowlers. By this I mean that if you are reading this you are among a minority of bowlers and parties interested in the health of the game of bowls that actively engages with others in the online environment and also that you are among the small number of people within the game that are actively looking for solutions to the difficulties the game is experiencing.

As an internet and world wide web user, you can’t have failed to notice the impact the technology has had on Read more

Understanding your target audience

Today I would like to introduce the concept of “a target audience”

I deal with this comprehensively in Bowling Club Survival and Turnaround and it takes a view that the successful bowling clubs of the future will look quite a bit different to the ones we are familiar with today.

The essence of this is that not all of your club’s revenue will come from bowlers and that you will need to set your sights on a much wider range of “customers” within your local community if your club is to thrive.

This is why I have repeatedly used the terms Member, Customer and User; to try to differentiate between the traditional bowling club member and the future mix of customers a club (the word “customer” of course emphasising the need for clubs to think like businesses) will require to focus on if it is to attract and sustain sufficient foot-fall to thrive in the future.

Of course, people won’t be conveniently Read more

Bowling Club Turnaround- the 5 Actions you MUST Take now! FREE REPORT

Bowls TurnaroundFirst it was a double dip and now it seems that the UK is on for a Triple Dip recession! With all this doom and gloom around, its no wonder that many bowling clubs are like rabbits caught in the headlights.

It seems like there is nothing we can do to ensure the survival  of our bowling clubs never mind actually increasing revenue and building a successful, thriving club for the future.

Well, its easy to get caught up in the misery of it all, especially when you look out of the window and see grey skies and rain. Then the news comes on and its all flood warnings and danger triangles! Long summer evenings on the green seem like a universe away!

However, this is exactly the time when you have time on your hands to get your bowling club set up for a bright future.

Ignore the news and just take these 5 easy steps to turning your club around for the long term. I’ve written a new report detailing the 5 most important steps you Must take now to make sure your club is one of the lucky ones. There’s actually no luck involved, its just a matter of employing the right actions at the right time to set your club up for future success that many dismiss as impossible.

Download your FREE report NOW!