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Bowls Club Survival and Turnaround

Bowling Club Survival and Turnaround

Our eBook Bowling Club Survival and Turnaround is now available.

In this much awaited text John breaks down the process of saving your bowling club from financial trouble and moving on to great success into 7 clear steps:

  1. How to stem the flow of cash out of your club starting today and how to prime a pump that will see more cash flowing into your club effortlessly.
  2. The remarkable 10 Minute MBA or how to build a business model that works for your club.
  3. An amazingly simple but powerful formula that will ensure your club stands head and shoulders above all of your competition.
  4. In a revolutionary take on the Marketing of your rejuventated club we turn the commonly accepted view and perceived “wisdom about Marketing firmly on its head! In this remarkable section we demonstrate  “paint by numbers instructions for achieving all of the members you want with a vastly reduced Marketing budget.
  5. Step 5 provides what can only be described as ABC style instructions and guidance to turn your club into a smooth, efficient and profitable machine.
  6. In step 6 you’ll discover a  remarkable system for adding 20-30% of your current income straight onto your bottom line profit!by dealing with waste in your club.
  7. “Step 7 is essentially a method for bringing all of the previous steps together into an automatic club improvement system. Even after you’ve applied the first 6 steps and have a thriving, profitable club; this step pretty much guarantees that even a very efficient club will improve bottom line performance by at least 10% every 3 months

The ebook is available now just click here

Club Turnaround- out of sight out of mind

Summertime and the Living is Easy

At this point in the season, when the club is buzzing with life and the match secretary is running around like a decapitated chicken, the bar is busy and there is a general air of optimism…it is easy to overlook the longer term planning needed for club survival and turnaround.

One of the main action points from the Club Success Manifesto was to:

Define your club’s unique position in your community

 

…there can be no better time to get started on this. If you were a prospective club user or customer or member what would you rather see? A buzzing hive of activity and sociability now, or an empty, poorly heated clubhouse with very little sign of life in the dead of winter?

If your club is struggling, if survival over the coming 5 years isn’t assured, you can’t afford to not be doing this; introducing your club to the wider community and making sure you start the transformation of your club’s fortunes through the softer, people focussed actions, long before you do the easy stuff with trowel and paint brush!

The Manifesto is still available for free here.

Premiership Thinking for a Successful Bowls Club

We can learn a lot from the Premiership’s problems

A BBC2 program “Lord Sugar Tackles Football”, exposed the failures in the English Football Premiership. In a nutshell the program argued that although the creation of the super league of top clubs had resulted in the generation of vast sums of money for football, the overall result has been to create a mountain of debt and indebtedness.

Lord Sugar’s conclusion was that something had to be done about player salaries to stop the rot and that the Premiership should allow one or two high profile clubs to go under to illustrate the dire nature of the situation to the Saturday afternoon faithful, who, after all, actually supply the vast sums of cash being dished out to the top talent.

What on earth has this got to do with your bowling club?

Well although not directly linked (unless of course a Premiership failure would free up some punters to come along to your club next Saturday!) the action required to start the turn around of the premiership’s fortunes is very much the same as that required to turnaround bowling clubs.

Now I know that there aren’t any bowlers, professional or otherwise earning £20,000 a week, but Read more

Bowls Club Survival-are you ready yet?

Yesterday we looked at one of the biggest barriers to a successful bowling club turnaround: procrastination;

Ok so it’s hard to get yourself motivated and started and ready sometimes, but there comes a time when you really do have to stop “getting ready”. Some people are even now getting ready to…”get ready”.

One of the biggest excuses I hear from bowling clubs is that they must have someone with proper qualifications behind them before they can tackle the turnaround of their “business” properly; and a whole lot of them think they need some guru with an MBA.

Now, the MBA or Master of Business Administration is a very useful degree and a lot of people spend a lot of time and a lot of money getting one and I admire those who do; but you know what? A lot of time and money spent studying what is essentially a very simple subject does not automatically make good business people.

I have created my own MBA program to help club committees get to grips with what they need to know about turning around their bowling club (business) in 10 minutes flat. I have imaginatively called this, (pause for fanfare and drum roll):

The 10 Minute MBA

My 10 Minute MBA is obviously a very short version of the original, but once it’s in your head, its in there forever and you can apply it to any business situation to get straight to what is important.

My 10 Minute MBA is essentially a diagram or a method for structuring your approach to club business and the actions you take within it everyday to make sure you are:

  1. always sure of what you should be doing and what your club is all about
  2. confident that you have covered everything you need to do
  3. certain that you are spending the right amount of money on the right things
  4. positive that you are reaching your intended audience with the “right” message
  5. delivering an experience that wows your customers, user groups and/or members
  6. making money

My 10 Minute MBA helps you to:

  1. define your club’s future business goals exactly
  2. tell your members, customers and prospects about your offer in the most effective and efficient manner possible
  3. Deliver your offering to the market in the smoothest, most profitable and most integrated way
  4. Develop and retain the very best staff and volunteers who ooze your club’s philosophy from every pore
  5. Innovate in a way that will leave your competition in a pool of sweat.

Is it expensive? It makes up one section out of 7 in my eBook Bowling Club Survival and Turnaround and at the moment you can pick up your copy for under £20!

How long will it take to learn it? Well there is a clue in the title; if you can’t work it out from there it maybe isn’t for you at this moment.

I do hope you can make the sacrifice in money and time to get your 10 Minute MBA. I promise it will accelerate your club turnaround and cast a whole new light on running your club as a long term successful business.

Survival of the Fittest

Delivering excellence and applying strict financial control will be key to the survival hopes of many clubs
Delivering excellence and applying strict financial control will be key to the survival hopes of many clubs

There has been a lot of speculation of late about the decline in bowling memberships and the subsequent impact on individual clubs and their chances of survival.

Its true that bowling club membership is on a sharp decline and that many clubs will suffer or close as a result of this. After speaking to many clubs across Scotland it is clear that the ones that will survive and prosper will exhibit two very clear qualities:

  1. They will exceed their members and prospective members expectations for quality.
  2. They will squeeze every last bit of value from every pound spent by applying strict cost control .

Since the green is the biggest cost centre at any bowling club and of course one of the biggest assets (we think there is a bigger one and you can read about here), without which there would be no club, we talk a lot on this site about getting the greenkeeping right. However there are many other aspects of club management where you can make changes to improve your club’s finances and future prospects.

Club Optimisation is the process of evaluating every aspect of your management processes and making small incremental changes and measuring the results. When a change brings a benefit, try tweaking it again.

Some aspects of your operation you might want to start thinking about are as follows:

Essential supplies like beer, wines and spirits, food, cleaning supplies and stationery can all be re-negotiated or sourced through new suppliers.

Essential services like electricity, telephone and gas can be switched to new suppliers for better deals.

Some less obvious items are collecting email addresses from all members to cut down on postage costs, direct debit subscription payments.

Then there are staffing issues. Its important to look at every wage or payment to ensure firstly that it is absolutely essential and secondly that it represents best value for money. Can jobs be combined to make best use of resources, e.g. bar work and cleaning.

We then come to the question of value to customers. Until now most clubs have had the luxury of not having to try too hard to retain members. It is now very different with many clubs struggling to maintain membership numbers and needing new strategies for sustained club growth and prosperity. This I would suggest requires a “business like” approach to club management, and thinking of members as customers.

This means thinking like a business in all of your management decisions for your club.

By engendering a feeling of belonging and by adding value at every opportunity, you can offer your members something they can’t get anywhere else.

Finding ways to add real value at low cost needn’t be difficult, it just requires a bit of lateral thinking in many cases. For example, some of your members will operate their own businesses, it might be possible to work with them to add special offers to the membership package. This type of arrangement can be very beneficial both to the club and the vendor.