Home » advice » Page 3

Tag: advice

Club Turnaround Basics-Member Retention

With the continued contraction of overall membership of bowling clubs, it is clear that the clubs most likely to survive and turnaround their fortunes are the ones that have a clear strategy for membership growth and retention.

Growing bowling club membership is a big topic because it doesn’t just include getting more people in to bowl at your club as we might always have imagined. It is now vital that we not only have a clear picture of what a “member” looks like but also that we are very open minded as to what this could or should include. In Bowling Club Survival and Turnaround, I have clearly defined what I think the bowling club of the near future will look like and I go on to define what a member might be.

Anyway, back to retaining the members you already have and first a look at new members and the skill of engendering a feeling of belonging to your club. If a new member doesn’t feel that they belong to your club they will quickly leave and another subscription is lost. Building that feeling is, like it or not, the job of Read more

Bowls Club Membership – retention and growth released!

Membership CoverJohn’s new eBook Bowling Club Membership – retention and growth is now available for purchase here.

In this ground-breaking ebook John focusses solely on membership issues, detailing a comprehensive plan for growing your club’s membership and retaining a healthy membership level for the long term.

In this eBook John looks more closely at the subject that he first raised in Bowling Club Survival and Turnaround and this book can be regarded as a partner volume to the previous eBook, as it digs deeper into the vital area of getting people through the door of your club and keeping them coming back for more, over the long term.

Right now, this is the definitive guide on re-building your club’s membership base and building a successful club for the future.

Inside your copy of Bowling Club Membership – retention and growth, you’ll discover:

  1. How to build member loyalty and how to install systems to perpetuate this.
  2. How to re-think the role your club plays in the local community and a new way to think about what constitutes a “member”.
  3. A remarkable chapter detailing a powerful method of finding new members for your club that uses tools you have at your fingertips  (and it isn’t the internet or anything computerised!)
  4. An amazingly simple but powerful formula that will ensure your club stands head and shoulders above all of your competition when it comes to excellent service.
  5.  How to build an automatic club improvement system.

So as you can see, Bowling Club Membership – retention and growth, is set to be a very important resource for Bowling Clubs everywhere, but what we’ve told you so far really is just scratching the surface. The book is also packed with actual tools you can use to achieve the remarkable changes previously outlined.

 

Traditional Bowls Green Aeration

Rob emailed with an interesting question about using the old fashioned forking method of aeration during periods when the green is excessively wet, like now probably in many parts. Here is Rob’s full question and my reply to him earlier. If anybody has views on this subject please feel free to share:

Do you know anything about the traditional ‘raise forking’ or ‘graip’ aeration methods that were used? What kind of forks were used? (straight? curved? how thick were the prongs?) and how deep did the go down ? etc.

I am interested in such traditional techniques and yet cannot find out any information about it?

After the snow the greens are absolutely soaked through and I wondered if trying this traditional technique might dry them out with minimum disturbance?

Well, although I have used the method (under duress) in the past, I didn’t have all of the answers I would have liked for Rob:

Hi Rob and Happy New Year

I am not aware of any special equipment for this, but I have done it.

Usually this was with a normal garden fork; the technique was to work backwards and push the fork in as far as possible at intervals equivalent to the space between the tines on the fork so as to create a square hole pattern.

After pushing the fork in to full depth (6 to 8 inches) you wiggled it about and heaved it backwards slightly before removing and moving on to the next.

Back-breaking and very labour intensive mind you.

Before going to extreme measures it might be worth checking that the ground isn’t still frozen at some point below as this might be causing the slow down in drainage.

During the winter I recommend using a deep slit tiner as often as possible, which automates this procedure to some extent and has a very good effect on compaction related problems like this.

You can find articles on this here:

Last week I shared some links to resources including the most suitable machinery for this work; you can see that article here:

If any reader has some light to shed on this subject then I would be very interested to hear it.

John