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Tradition and Dissatisfaction.

“Traditional” Mowing Schedules are damaging a lot of clubs

Last week’s post on green-speed has raised a few questions, a lot of them along the lines of

“How can we afford to cut the green 7 days a week?”

In the introduction to my book Performance Bowling Greens I speak about the danger of traditions.

Traditions are funny things, because they don’t actually seem to need to be very old, or for that matter very sensible for them to take hold; they only need a bit of support from a few people and Bingo! They are “new” traditions.

One of the quirkiest? Cutting the green on Monday, Wednesday and Friday, usually early in the morning. Why has this become a tradition at many clubs?

Well it probably boils down to cost mainly and perhaps convenience and possibly a little bit of misunderstanding of the growth pattern of greens.

Following this cutting plan those playing on Monday evening, Tuesday, Wednesday evening, Thursday, Friday evening, Saturday and Sunday are not seeing or playing the green at anything near its best!

That leaves a lot of potentially dissatisfied customers!

So in answer to the question at the beginning, another question:

How can you afford not to?

However, in Bowling Club Turnaround terms remember dissatisfaction can actually be a good thing as it gives you a huge opportunity to move things to a better state and make an overall positive gain from an otherwise negative situation.

 

 

 

Don’t get in the way at Feeding Time!

2 things in bowling green maintenance annoy me more than anything else. One is the feeding frenzy stirred up and enjoyed by many bowling green maintenance contractors in the autumn, usually driven by an unsolicited sales letter offering “Autumn Programs” sent by someone who has never seen your green!

Many clubs across the country will succumb to this sales gimmick year after year  without ever realising that it isn’t necessarily the best thing to do. You see Autumn has traditionally been Read more

Club Turnaround Basics-Member Retention

With the continued contraction of overall membership of bowling clubs, it is clear that the clubs most likely to survive and turnaround their fortunes are the ones that have a clear strategy for membership growth and retention.

Growing bowling club membership is a big topic because it doesn’t just include getting more people in to bowl at your club as we might always have imagined. It is now vital that we not only have a clear picture of what a “member” looks like but also that we are very open minded as to what this could or should include. In Bowling Club Survival and Turnaround, I have clearly defined what I think the bowling club of the near future will look like and I go on to define what a member might be.

Anyway, back to retaining the members you already have and first a look at new members and the skill of engendering a feeling of belonging to your club. If a new member doesn’t feel that they belong to your club they will quickly leave and another subscription is lost. Building that feeling is, like it or not, the job of Read more

Can any old Tom, Dick or Harry produce a Performance Bowls Green?

 

In a previous post I was talking about the 4 barriers to success that I regularly encounter at bowling clubs. These were Desperation (for a good green), Traditions (that aren’t as traditional as we think sometimes), Myths (not dragons and wizards, but greenkeeping myths) and of course Consistency or rather the lack of it.

Well today I want to tell you a story about a typical bowling club. Just for the record this isn’t based on any one club, but is a very common pattern of events. If you are a bowling club member, you might instantly recognise this pattern and think I am talking about your club, but I assure you I’m not. If you are a bowling club member and this doesn’t ring any bells, then I would put money on your green being the best in your area, that you have a thriving membership and everything at your club is rosy. If that’s the case you are to be congratulated. To the story then:

Back in the late 1970’s our bowling club was doing ok, membership was thriving and the green was playing well. The greenkeeper, who we’ll call Tom, was an enthusiastic amateur and up until that point he had the full backing of the membership, he was Read more